Tours and Operations Management

University: Regent College London

Unit No: 7
Level: Undergraduate/College
Pages: 3 / Words 798
Paper Type: Assignment
Course Code: T/601/1753
Downloads: 628

Brief :

Organization Selected : Travelodge

Tasks
Scenario

Task 1: Leaflet for the product development team.

Conduct a research on the topic chosen and use relevant sources to support the research tasks and enable you to conduct the task appropriately. You can use textbooks, tour operator’s prospectus and online sources.
Impact of current and recent trends and developments on the tour operator’s industry.
Different types of Tour operators
Inbound Tour Operators
Domestic Tour Operators
UK Outbound Tour Operators
Specialist Tour Operators

Recent trends and development

Integration
Technological advancement
Rise and fall of inflation
The effect of Brexit on Tourism.
Low cost Carriers
Increased environmental awareness and Responsible tourism.

Task 2: Group Presentation

It requires the formulation of the group and assigned the task to do practical research in the context to tour operation management in the travel and tourism industry.

It requires you to make secondary research to plan a holiday package and make a PowerPoint presentation for the same.

AC 2.1 Discusses the stages required to develop plans for holidays.

Market research
Planning and scheduling (determine destinations, hotels, capacity, dates, etc.
Contracting (negotiation with suppliers).
Costing the holiday.
Financial Evaluation and Pricing.
Creating the brochure.
Advertising
Operation and Execution
Post Tour Management

AC 2.2 Different methods of contracting in accordance with different elements of holidays and various tour operators.

Fixed Contract:
allocation
ad-hoc

AC 2.3 Determining the selling price of the holiday for the given information.

(Fixed and variable costs, direct and indirect costs, mark-ups, profit margins, seasonal flexing, competitive pricing, skimming, special offers, discounting strategies, currency exchange)

The presentation should be in this order:

Introduction
Regulatory bodies
Details of the complete tour
Timescales and stages required to develop a holiday package.
Different methods of contracting and their suitability
Full detail of the destination chosen and hotel
Price details
Conclusion

Task 3: Report Writing (Individual work)

You are required to work with Marketing Department team of Tour Operator which requires evaluation of brochures and methods of distribution used to sell luxury holidays. You need to make an evaluation of decisions taken to design brochure, suitability of alternatives to traditional printed brochure and analyses of different method used to sell a package in different tour operators. You are required to prepare a management report summary along with relevant sources and examples.

AC 3.1 Assess different planning decisions required to design a selected brochure.

Evaluate the different Brochures from different tour operators and rate them based on:

Cost
Whether two fold, three or booklet format is used.
Evaluation of target market and budget of the research project.
Making specifications for brochure design.
Stages to make a holiday package.

Different strategies that are required to solve the problems and shortcomings that are coming.

AC 3.2 Make an analysis of different alternatives suitability to a traditional brochure for different types of tour operator.

E-brochure
IPad/Android Applications
Outdoor media (billboards, tube, TfL busses)
Internet
Social Media
Radio/ TV Advertising
Press (newspapers, magazines)
Travel fairs (WTM, ITB)

AC 3.3 Discuss the suitability of different methods of distribution used by different tour operators.

Direct Distribution
Two level Distribution
Through social network website
Government website
Online travel agencies
Visitor information centre
Review sites
Voucher sites
Concierge services

AC 4.1 Different Strategic decisions used by different tour operators.

Pricing Strategies
Surcharge policy
Positioning and image
Choice of product in accordance to customer portfolio
Distribution decisions

AC 4.2 Make a comparison and differentiation between the tactical decisions (two examples) that could be taken by a selected tour operator in different situations.