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Different Types of Tour Operators - Travelodge

University: Regent College London

  • Unit No: 6
  • Level: Undergraduate/College
  • Pages: 4 / Words 1011
  • Paper Type: Assignment
  • Course Code: T/601/1753
  • Downloads: 358
Brief :
Organization Selected : Travelodge
  • Assessment tasks
  • Scenario

You are working for Travelodge UK as a Tour Coordinator. Your Manager has asked you to prepare a leaflet to be presented to the product development team. The objective is to make sure that they understand the effects of current and recent trends and developments on the Tour Operations sector of the travel and tourism industry.

Task 1: Create a leaflet for the product development team.

Your manager asked you to prepare a leaflet for presenting to the product development team to evaluate the impact of the recent trends and development on the tour operator’s industry. You need to conduct detailed research by supportive materials such as tour operators’ prospectuses, textbooks, and online resources.

AC 1.1 Evaluate the effects of current trends and developments on the tour operators' sectors.

Types of Tour Operators

  • Inbound Tour Operators
  • Domestic Tour Operators
  • UK Outbound Tour Operators
  • Specialist Tour Operators

Current trends and developments

  • Integration
  • Advancements in technology
  • Rise and fall of inflation
  • The effect of Brexit on Tourism.
  • Low cost Carriers
  • Increased environmental awareness and Responsible tourism.

You need to select only three current trends.

Carry out a research about one tour operator and give details about its operations (include the history, market share, market position, size, including their origins, ownership, market segments and its competitors).

Task 2: Group Presentation

Conduct practical research within tour operations management in the travel and tourism industry. ;

The task is to address the assessment criteria below and use the information gathered from your secondary and field research to plan and design a package holiday and present it in a PowerPoint presentation. ;

AC 2.1 Elaborate the stages and timescales involved in developing holidays.

  • Market research
  • Planning and scheduling (determine destinations, hotels, capacity, dates, etc.)
  • Contracting (negotiation with suppliers).
  • Costing the holiday.
  • Financial Evaluation and Pricing.
  • Creating the brochure.
  • Advertising
  • Operation and Execution
  • Post Tour Management

AC 2.2 Generate the suitability of different methods of contracting for different components of the holiday and different types of tour operator’s regulators.

  • Fixed Contract:
  • allocation
  • ad-hoc

AC 2.3 Calculate the selling price of a holiday from the information.

(fixed and variable costs, direct and indirect costs, load factors, mark-up, profit margins, seasonal flexing, competitive pricing, discounting strategies, currency exchange).

The presentation should address the following order:

  • Introduction
  • Regulatory bodies e.g. (Association of British Travel Agents, Association of Independent Tour Operators, Federation of Tour Operators, UK Civil Aviation Authority (CAA) ) ;
  • Details of All-inclusive tour, including itinerary, days, times and destination.
  • Stages and timescale in developing holiday packages.
  • Suitability of different methods of contracting.
  • Information about hotels in your chosen destination.
  • Show price details, a brief comparison to other tours .
  • Conclude your presentation.

Task 3 – Report Writing (Individual work)

You are required to work with the Marketing Department team of a Tour Operator where you should review brochures and methods of distribution used to sell;luxury holidays. Your task is to;evaluate;the planning decisions taken for the design of the brochure,;assess;the suitability of alternatives to a traditional printed brochure and;evaluate;the suitability of different methods of distribution used to sell a holiday for different types of tour operators (mass tour operators and specialised tour operators. Your manager has asked you to make a;management report summary;with relevant academic sources and industry examples. Collect luxury holidays brochures from at least two different types of tour operators.

AC 3.1 Explain the planning for decision-making for the selected brochure.

Carry out an analysis of Brochures from different tour operators and rate them on:

  • Cost – design of brochure, distribution, quality of prints, number of copies, wastage.
  • Deciding the format – two-folds, three or more like a booklet.
  • Target market and budget – Target markets determine the design and quality; budget determines the quality and design and volume required.
  • Determining print specifications – nature of the destination; target markets; budgets; style of the font; size
  • Timescales and stages of production – deadline of the launch, if it’s a new destination; seasonability; requirements/demands of target markets/travel

AC 3.2 Assess the suitability of alternatives to a traditional brochure for different types of the tour operators.

  • E-brochure
  • IPad/Android Applications
  • Outdoor media (billboards, tube, TfL busses)
  • Internet
  • Social Media
  • Radio/ TV Advertising
  • Press (newspapers, magazines)
  • Travel fairs (WTM, ITB)

AC 3.3 Explain the suitability of different methods of distribution used to sell a holiday for different types of tour operator.

  • Direct Distribution
  • Two level Distribution
  • Through social network website
  • Government website
  • Online travel agencies
  • Visitor information centre
  • Review sites
  • Voucher sites
  • Concierge services

AC 4.1 Discuss the strategic decisions made by different types of tour operator.

  • Pricing Strategies
  • Surcharge policy
  • Positioning and image/branding
  • Choice of product in relation to customer portfolio
  • Distribution decisions

AC 4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations.

  • Tactical Responses
  • Tactical Pricing
  • Tactical Marketing
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