Learning outcomes
Why planning is required in the tourism and travel industry
- Using the case study, demonstrate the benefit that stakeholders will experience from the planning tourism developments
- With the help of current illustrations, discuss the pros and cons associated with the public/private sector tourism planning partnerships
- what are the various approaches to tourism planning and developments
Discuss the features of tourism development planning at various levels.
- How important are the interactive planning systems and processes in tourism developments
- elaborate the methods available for measuring the impact of tourist
For maintaining sustainability in tourism, what is the role of planning
- Provide the justification for the term sustainability in tourism developments
- What factors restrict the sustainable tourism development
- explain the stages involved in planning the sustainability
Reflect on the issues at present related to the tourist development planning
- what methods can be used to solve the conflicts of interest for confirming the future well-being of developing tourism destinations
- analyse the implications with respect to the balancing of supply and demand
- for the purpose of enclave tourism, discuss the moral and ethical issues.
In developing countries, explain the impact of socio-cultural, environmental and economic factors
- Relating to the present issues which are related to the tourism development in a developing country which consists of different impacts on the tourism
- provide recommendations on the future development of tourism.
Unit Content
1. Why planning is required for the tourism and travel industry
Requirements: for achieving the aimed objectives for example improved employment opportunities, involvement of the stakeholders and also public/private partnerships, and effective use of resources
2. What are the various approaches to tourism planning and developments
- Planning: environmental, economic, social, international, national, regional, local, strategic, short term, qualitative, quantitative, models such as Cambridge economic impact model and interactive planning systems and processes
- Development: The new build-up, preservation, and conservation.
3. For maintaining sustainability in tourism, what is the role of planning
Sustainable tourism: The principles of the sustainability development, world travel and tourism council(WTTC), and triple bottom line
Principles: consideration with respect to the planning, its advantage to the environment, the hosting community, factors of supply of facilities, future generations, and sustainable change.
4. Reflect on the issues at present related to the tourist development planning
Present issues: the conflict that will highlight the tension between a planner, Tour operators and the government, guest host relationship, impacts, and moral and ethical issues
5. In developing countries, explain the impact of socio-cultural, environmental, and economic factors
Socio-cultural- social change, changing values, commercialisation of the culture, customs, and traditions followed, and also the preservation of the heritage
Environmental- ecological disruption, pressures on infrastructure, and preservation of the environment.
Economic generation of employment, foreign exchange provision, development of the private sector, and foreign ownership and management.
- Developing countries - Thailand
- Emerging destination - Qatar
- Scenario covering task - 1,2,3,4,5
In the Middle East, Qatar is considered rich in terms of culture and history. Qatar host the 2022 FIFA World cup. Business conferences were also hosted by Qatar annually. In order to meet the increasing demand, Qatar is building more hotels.
For sustainable long-term development and economic diversification, the tourism sector is considered as the priority sector with respect to Qatar. As a stimulant for sustainable tourism development, the tourism authority of Qatar launched Qatar's national tourism sector strategy.
Observing the figures of the last year, it came to the view that 1.235 million travellers crossed the borders internationally in one single year. The world tourism day is celebrated with the objective of the giving respect to nature, culture and host. For the achievement of goals of sustainable tourism development the authority of the Qatar Tourism and also its partners in public and private sector is associated with the organising of some training events for all the stakeholders engaged in travel and tourism sector with the aim of creating the awareness of impact of tourism and the need for sustainable business practices.
Task 1 (Approx 800 words)
Consider that you have been employed as a junior consultant at an international tourism consultancy based in London, UK. A training contract has been provided by QTA to your consulting firm for the purpose of organising the workshops on sustainability. The line manager in your role asked you to prepare a leaflet that will depict the requirement of planning in the travel and tourism industry in the context of Qatar. The leaflet will demonstrate the followings-
P1 Why planning is required for the tourism and travel industry
- How stakeholders get benefited from the planning of tourism developments in the context of Qatar?
- Explain the pros and cons associated with the public/private sector tourism planning partnerships.
Task 2 (Approx 1000 words)
You are required to prepare the report which will include different approaches to tourism planning and development in Qatar. identify the features of tourism development planning at different stages and also prescribes procedures to measure the impact of tourist in reference to Qatar. Answer the following-
P2 What are the various approaches to tourism planning and developments
- Discuss the features of tourism development planning at various levels
- How important are the interactive planning systems and processes in tourism developments
- Elaborates on the methods available for measuring the impact of tourist
Task 3
Provide the justification for the concept of sustainability in tourism development and also about the traits that restrict sustainable tourism development and at last various stages in planning for sustainability in the context of Qatar.
P3 For maintaining sustainability in tourism, what is the role of planning
- Provide the justification for the term sustainability in tourism developments
- What factors restrict the sustainable tourism development
- Explain the stages involved in planning the sustainability
Task 4 (Approx 1000 words)
The line manager has asked you to provide the draft magazine article that will highlight the present issues in reference to the tourism development planning in Qatar. Also, analyse the conflict of interest and implication of balancing the supply and demand and the final evaluation of the moral and ethical issues in Qatar. Answer the following-
P4 Reflect on the issues at present related to the tourist development planning
- What methods can be used to solve the conflicts of interest for confirming the future well-being of developing tourism destinations
- Analyse the implications with respect to the balancing of supply and demand
- For the purpose of enclave tourism, discuss the moral and ethical issues.
Task 5 (Approx 1000 words)
Consider that you are still working as a junior consultant at an international tourism consultancy and the final task that you are required to perform is to prepare a report that will cover the influence of the socio-cultural, environmental, and economic attributes. The requirement from you is the choice of the country which is developing and also the emerging destination. Examples of developing countries are Gambia, Jordan, and Colombia and an emerging destination is Qatar. Answer the below-mentioned-
P5 In developing countries, explain the impact of socio-cultural, environmental, and economic factors
- Relating to the present issues which are related to the tourism development in developing countries which consists of different impacts on the tourism
- Provide recommendations for the future development of tourism.
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