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Coaching Process Analysis

University: University of Oxford

  • Unit No: 17
  • Level: High school
  • Pages: 13 / Words 3301
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 268
Question :

This sample will let you know about:

  • Discuss about the analysis of starting situation of company.
  • Explain about the establishment of goals.
  • Discuss abot the planning of individual coaching process.
Answer :
Organization Selected : TopTravel SL


Coaching refers to a procedure that is undertaken by an experienced individual which helps in supporting other people in attaining certain personal, as well as professional goals through provision of effective guidance and training. It is a mandatory procedure which is directed towards improvising the skills and competence of the overall organisation, as well as teaching the employees of the company about better methods, techniques, as well as procedures which are required to be adopted by them in order to enhance the end results, as well as ensure higher productivity of the company. Hence, in this context, the report below is based on TopTravel SL, which is one of the most prominent online accommodation booking organisations, operating internationally at a high scale. Currently, the organisation is facing a backdrop in its Online Marketing Department, following the arrival of new Social Media Marketing manager, as his communication skills and leadership abilities are causing disturbances within the company.

Hence, the report includes development of an Individual Coaching programme which would be inclusive of analysis of the starting situation of Online Marketing Department of the organisation, along with establishment of some goals associated with the improvement of the situation. Furthermore, the report also includes planning a complete individual coaching process for Marc Blumer.


Explanation of starting situation of the company

TopTravel SL is an effective online hotel reservations organisation that has a huge international market, along with effective brand image when it comes to marketing its services to the public. In addition, for years it has satisfied its customers and attracted new ones which were done through appropriate marketing and publicising of its services in an appropriate manner (Tilka & Johnson, 2018).

However, quite recently the firm hired a new Social Media Manager by the name of Marc Blumer, who is one of the best individuals in the field and has won several appropriate recognitions in the field. However, there are certain problems which are being evident within the company and that has severely impacted the productivity of the Online Marketing Department. Hence, the starting situation of this company before formation of a plan is analysed below along with the issues faced by the company:

  • Inappropriate Leadership:

One of the major issues related with the company currently is that the leadership is not appropriately induced upon the same. The reason for this is because Marc Blumer's leadership style is very much authoritative, which is reflected by the fact that the employees' opinions are not at all considered by the leader and a rather strict and aggressive method is used within the company to provide orders to the organisation. In addition to this, there is no room for criticism for the leader, which is again an inappropriate way of leading the company, without getting feedbacks from employees about how the leader is performing within th

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