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The Macro Tourism Business Environment

University: University College Birmingham

  • Unit No: 8
  • Level: High school
  • Pages: 4 / Words 964
  • Paper Type: Assignment
  • Course Code: 1372
  • Downloads: 310
Question :

This sample will tell you about the:

  • Discuss about the Impact of volcanic eruption in Iceland 2010. 
  • Explain about the Macro Environmental Event.
Answer :
Organization Selected : N/A

Macro Environmental Event

Tourism sector is one of the leading and growing industrial sector that have significant impact upon overall growth of nation. This industry generates major revenue that duly contributes in a country economic development (Ateljevic, J., 2017). This industry not contributes in economic development but also have significant impact upon revenues, employment, individual per capita income and development. It also helps a country to increase their foreign-exchange earnings that helps counties to fulfil their high-priority goals. Present report has been conducted on macro environmental factor related to impact of volcanic eruption in Iceland 2010 eruption on Tourism Operators. 

Impact of Volcanic Eruption in Iceland 2010 of Tourism Operators

Island is having various attractive geographical locations that duly attracts attention of large number of tourists even from international marketplace. As per according to the research of Icelandic Tourist Board country have experienced significant increase in tourists arrivals. In addition to this with having a traditional held Iceland appeal attention of international tourists in a significant manner. Further it has been identified that, major GDP of country generates from its tourism industry.

Main impact of the volcanic eruptions that impact upon Tourism Operators is arrival of less number of international tourists. As aircraft's measured threats from volcanic eruption is contact with fine ash. This significantly lead toward causing thrust loss of engines, surging and flameout. In addition to this, there were cases in which number of passengers faced issues related to smell of sulfur gas. In addition to this, aircraft's also measured extensive range of damage to engines along with exterior surfaces. Along with this, due to large ash discharge airline operations get significantly affected that further lead towards affecting tourism in Iceland in many different ways. Thus, due to this Volcanic eruption country have faced many negative impacts upon their destinations that lead nation to face crisis period. Along with this, with the air transport disruptions there were many serious consequences that majorly impacts upon tourism sector. It has been signified that this eruption was a great point of concern to tourists operators of Iceland. Various negative impacts has been measured by travel and tourism sector trade that affect revenue generating capabilities of country (Walle, 2015). All these impact decreases overall number of international tourists in a significant manner. With this decrease also affect earning capabilities of local individuals. For this it is recommend to tour operates to lure tourists with the help of different types of promotional strategies and techniques. In addition with this, they are required to attract tourists attention by giving them benefits, packages and more. By undertaking these strategies into consideration tour operators within Iceland can effectively able to attract large base of tourists from different locations. Ask for assignment help from our experts!

Impact of Volcanic Eruption in Iceland 2010 Eruptions of Government.

In Iceland tourism dramatically increased its economic growth. In addition to this, it also strength employment stability of country (Berry and Ladkin, 2017). But after volcanic eruption of Eyjafjallajkull country government have faced numerous form of issues that lower down overall economic growth of country. In addition to this, it has been signified that due to this eruption tour have faced significant decrease in employment sector as it is one of the leading segment in nation that provide opportunities of employment at large scale (Clayton, 2013). Further it has been identified that, there were many disruptions that has been measured by government due to volcanic eruption in Iceland 2010 eruptions . Some of that include decrease in employment sector, reduction in overall economic growth of country, decrease in per capita income of individuals and more. In order to overcome this, it is recommended to government to take use of different types of policies and measures with the help of which they can assure safety to tourists. With the help of this they can significantly able to attract international tourists. In addition to this, by proving significant safety measures to tourists government of country can measure growth in economic sector as it lead towards increasing tourism activities (Gannon, 2014). In addition to this, government of country is also required to make significant boost in tourism as to increase growth rate of Iceland. Further by providing regulatory changes into safety segment government can provide tourists with the facility of safety and security. By undertaking all these measures into account large number of tourists can be attracted towards country with the help of which significant increase in economic growth of country can be increase that also make rise in employment opportunities . This will significantly lead country towards generating increase in per capita income of individual with the help of which increase in economic growth of overall nation can be duly seen.Need Assignment Samples?Talk to our Experts! 


As per the above mentioned report, it has been concluded that tourism industry is one of the leading and growing industrial segment in Iceland. This industry make country to measure economic growth. In addition to this, this industry also generates large number of employment opportunities through which country marked its presence in international marketplace. Thus, it in order to overcome the impact of volcanic eruptions tour operators as well as government on country is required to take advantage of different types of strategical measures. With the help of this, country can duly make significant increase in overall economic growth of country in a well defined manner.

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