Introduction Sweden fashion is populous all around the world and the country exports large amount of fashion goods in varied nations. Further, Swedish designs and apparels are quite different to other country's fashion companies and this also allows most of the brand to expand the business in ...

Chapter 1: Introduction 1.1 Overview and background of the research With rise of globalisation, organisations get opportunity to expand their business in international market, more easily. It helps in enhancing customer base and developing high economy to run business successfully (Phau, Teah and ...