+44 1615244345
Get App :
Get the Biggest Deal Ever - Lowest guaranteed price across the globe. Get upto 50% off ! Book Now
Toll Free UK:+44 1615244345

Unit 6 Managing Successful Business Projects - Continental Consulting Ltd

Answer :
Organization Selected : Continental Consulting Ltd.

INTRODUCTION

Digital technology drives an organisation to achieve growth and success in competitive market world for longer period of time. This is the reason due to which every organisation invest huge amount of money to acquire digital technology within company so as to bring effectiveness in various business activities. It plays an important role for small business organisation in expansion to large scale operations. Digital technology brings convenience for management in managing and controlling all business functions in an appropriate manner. The present assignment is based on Continental Consulting Ltd. which is a research and business consultancy enterprise in London. The project includes the aims and objectives of an organisation behind implementation of digitalisation. Along with this, project management plan, breakdown structure, Gantt chart, small-scale research, uses of appropriate tools and techniques are also discussed under this report. In addition with this, a valid conclusion are made in order to identify the effectiveness of digital technology in an organisation (Basu, 2014).

A reputable assignment writing service
 

TASK 1

P1:

Digital technology drives an organisation to achieve growth and expansion in competitive business world. Due to this, every organisations irrespective of their size whether small, medium or large, prepare a budget in order to upgrade their existing technology on regular basis. This will enable them to bring effectiveness in their business activities and help them in achieving expansion. Digital technology includes using online platform, social media, TV advertisement etc. which can help an organisation to grab attention of large number of targeted clients towards the products and services offered by them. Adoption of digital technology can supports Continental Consulting Ltd to achieve its aim and objectives within pre-determined time period which brings them ahead than their rivals. Therefore, investment in digitalisation brings maximum amount of return to company in near future thus every organisation are showing much interests to operate business functions using digital technology (Gambles, 2017).

Background of the Project:

Continental Consulting Ltd is a consultancy company helping other organisations in renovating or reconstructing their methods used in operating business functions in order to achieve better positive result. Their main business is to upgrade the infrastructure and other equipments that will bring effectiveness in business functions of their clients. The CEO of Continental Consulting Ltd. realised that the organisation can lose its competitive market position among their competitors and still the company are not giving too much efforts in upgrading existing technology used in business process. Their rivals also invest more in acquiring new ideas and methods in their business operations thus it is necessarily required for Continental Consultancy Ltd. to develop digital technology in their business operations so as to stable their market position. For example, to search clients which mostly are businesses, the management can use online platforms by giving advertisement on different websites so as to attract them towards buying their products and services (Geraldi and Lechter, 2012).

Research Aim:

“To analyse the impact of digital technology especially social media in supporting small business growth and innovation: A case study of Continental Consultancy Ltd.”

The main aim of company is to upgrade the business process through adopting digital technology such as mobile technology, E-commerce, social media platform etc. This will increase the capabilities of business to provide latest equipments to other businesses.

Research objectives:

  • To evaluate the effectiveness of digital technology in the growth of business.
  • To determine the influence of social media tools in developing the operations of Continental Consultancy Ltd.
  • To focusing on obstruction and enablers to embedding, using and adopting technology within an organisation.

Research Questions:

  • What are the major impact that has been identified after adoption of digitalisation in business operation?
  • Is any requirement of training and learning programs for employees to work on using digital technology?
  • What are the perception of employees on the decision taken by management regarding implementation of Digital Technology?
  • What are the issues faced by management in adoption of Digital technology within an organisation?

P2:

Project management plan is formal document which contains the information related with the resources used in execution of business activities in an effective and efficient manner. It explains the proper planning made regarding managing and monitoring activities performed in adoption of digital technology (Hwang and Ng, 2013). Such management homework help is considered as communication vehicles which communicates with public regarding the requirements of project activities. It includes information related with some components such as cost, time, risk, time etc. which are further discussed under the below:

Scope: Investment in adoption of digital technology brings maximum return to company in form of increasing productivity and profitability thus the scope of following decision regarding adoption of digitalisation is wider. Digital technology includes modern equipments and infrastructure, online technology including social media platform, advertisement on websites and TV etc. For example, in order to search targeted clients, social media platform and advertisement on various websites are more useful technique that can be adopted by Continental Consulting Ltd. It supports them to enhance all aspects such as administration, production, distribution, promotion and expansion through adoption of digitalisation.

Cost: It is crucial element which are carefully considered by the management of Continental Consulting Ltd. Before making decision regarding adoption of digital technology. This requires management to first identify the capabilities of company regarding having funds and plan accordingly. If having sufficient amount of funds, then the managers should first required to prepare budget in which the cost has been allocated to each activity performed while adoption of digital technology. For example, working on updated technology or equipments requires specific skills and professional knowledge thus needed to conduct training and learning programs which requires cost (Jeston, 2014). For this, the manager is required to prepare a statement showing total cost incurred after forecasting. The sample of such statement are given as below:

Total forecasted budget

Particular

2017-18($)

Implementing technology cost

17000

Promotional expense

7000

Advertisement expense

5500

Catalogues

1800

Training charges

7500

Total cost

38800

Time: It is another important aspect which provide an opportunity to company in order to achieve high competitiveness through setting time frame for completion of project activities. For this, Continental Consulting Ltd. need to follow critical path approach which provides relevant and accurate data which gives proper guidance to the employees to perform in right direction so as to complete allotted task within given time frame. Setting deadlines brings motivation among employees to perform assigned roles and responsibilities in desired way in order to achieve profitable outcomes in near future (Lin and Chen, 2012). 

Quality: It is an important aspect which is the main factor to achieve huge customer base. Offering quality products strong the existence of an organisation in competitive market world for longer period of time. It leads success due to which the management need to focus on quality instead of prices so as to attract maximum number of customers. It can be possible through using digital technology in training programs in order to maximise the skills and capabilities to work on using digital technology.

Risk: It is the very crucial factor which can disturb the execution of project activities that will cause loss to company as well. Risk can be related with poor knowledge, lack of desired support from employees, insufficient funds etc. Therefore, the project manager of Continental Consulting Ltd. is required to identify such risks through conducting research paper help in advance. It directs them to formulate an effective plans and strategies to cope up with future risks. For example, preparing employees to utilise digital technology by providing them suitable training and learning programs at workplace (Porwal and Hewage, 2013).

Communication: It is mostly required to be present among the level of management in order to complete project activities within given time frame. The employees can able to understand their roles and responsibilities only if they have better communication with the project manager thus it is essential part to execute project activities in desired way. It is also important to make better relation with targeted clients which can be possible through using digital technology includes social media, internet and others. It helps in achieving loyalty of targeted clients which brings profitable outcome to company.

Resources: An organisation can only think about adoption of digital technology if they have sufficient amount of resources which includes human capitals, funds, knowledgeable workers and many other. Therefore, the management of Continental Consultancy Ltd. Should required to arrange resources first and accordingly allot them towards digital technology.

P3:

Work breakdown structure: It is form of division which is made between work in hierarchical way which makes easy for project manager to allot time to each and every project activities so as to bring profitable outcomes. It helps project team of Continental Consultancy Ltd to identify all details regarding particular division and accordingly allocating resources on the basis of their needs and requirements (Smith, Gonin and Besharov, 2013).

Gantt chart: It is an affective technique which determines each activity performed against the allotted time period. It is also called as visual project presentation where all activities and task are displayed and broken down on a chart which makes easy for manager to interpret and understand. It is most popular technique which is used in project management Dissertation topics in order to drill down all activities so as to complete task within given time duration.

Above mentioned tools are more helpful to adopt by Continental Consultancy Ltd. In order to maximise the overall performance and productivity level. As early, the project is completed the more advantage received by company (Stoshikj, Kryvinska and Strauss, 2014).

TASK 2

P4:

Research is essential requirement of every organisation to conduct in order to identify the market needs and demands and accordingly produces products and services which in results increase profitability and sustainability of company. There are mainly two types of research which brings sufficient information to company regarding the changes and modifications required by targeted clients in their existing products and services. Such types of research:

Qualitative research: It is such an effective tool in which an enterprise collect data in form of symbol, name, number code or literature and many more. It is most preferable method by company used by company due to getting accurate and reliable data. There various systems which can be used under this technique in order to collect data such as interviews, survey, questionnaire etc. This will help in identifying the interest and behaviour of respondents regarding adoption of digital technology (Turner and Zolin, 2012).

Quantitative research: It is also another important technique which can be adopted by researcher in order to gather relevant data into numerical form or statistical data. It is useful in preparing budget to entire association with less time and money. Continental Consultancy Ltd. may use such research method in order to implement facts and do not cover patterns in investigation. It includes different ways of surveys such as paper, online, kiosk and mobile and many more which includes face-to-face interviews, longitudinal studies, systematic observations and many other.

Both type of research brings profitable outcomes to Continental Consultancy Ltd through giving them valuable information about the needs and requirements of targeted clients. Thus, it help company in fulfilling them as quickly as possible due to which it become easy for company to achieve huge customer strength. In this, 50 respondents are selected whose perception and views will be considered. This will help company in achieving content of research and achieve competitive advantages within an organization (Verzuh, 2015). 

Questionnaire

Name:

Gender:

Age:

Q1. Can Continental Consulting Ltd. identify the changes comes in their business operations after adoption of digitalisation?

  • Yes
  • No

Q2. Which type of digital technology will bring more profitable outcome to Continental Consulting Ltd. in near future?

  • E-commerce
  • IT software's
  • Wireless technologies
  • Cloud techniques

Q3) Which type of beneficial result received by Continental Consultancy Ltd. after implementing digital technology in their business operations?

  • Improvement in performance
  • Reduction in defects
  • Optimise uses of resources

Q4) Whether the workforce of Continental Consultancy Ltd. are enough capable or requires training and learning programs or not?

  • Yes
  • No

Q5) What kind of behaviour employees shows regarding adoption of digital technology within an organisation?

  • Positive
  • Negative

Q6) What are the challenges faced by management during implementation of digital technology in business operation?

  • Cost
  • Time
  • Conflict

Q7). Does utilisation of digital technology help in Continental Consulting Ltd. to enhance productivity and profitability of company?

  • Yes
  • No

Q8). What are the modification field i.e. required to develop through using digital technology in Continental Consulting Ltd.?

  • Distribution
  • Promotional
  • Communication

Q9. Does digital technology support small business growth and innovation of Continental Consultancy Ltd?

  • Agree
  • Disagree

Q10. Provide some feedbacks to cope with difficulties that comes while adoption of digital technology?

TASK 3

P5:

In present report, the researcher of Continental Consultancy Ltd prefer to use primary method so as to get accurate and reliable data about the needs and requirements of market. For this, questionnaire is prepared containing useful questions in regard of adoption of digital technology within an organization. There are various tools of research which are also required to be used by the researcher. Such tools includes research design, data analysis, data collection, philosophy, limitation etc. In this, 50 respondents are selected among total population.

Theme 1: Impact of Digitalisation

Q1. Does Continental Consulting Ltd. can identify the changes comes in their business operations after adoption of digitalisation?

Frequency

  • Yes

35

  • No

15

Interpretation: According to the above graph, it is clearly seen that digital technology bring positive changes in the business process of Continental Consulting Ltd. Out of the 50 respondents, there are 35 respondents who thinks the same whereas remaining 15 respondents doesn't think that decision of implementing digitalisation brings positive changes in business process.

Theme 2: Types of Technology

Q2. Which type of digital technology will bring more profitable outcome to Continental Consulting Ltd. in near future?

Frequency

  • Social media

20

  • IT software's

10

  • Wireless technologies

5

  • E-commerce

15

Interpretation: For the above graph, it has been clearly identified that E-commerce and social media brings more profitable outcomes to Continental Consulting Ltd. It can be further supported by 35 respondents whereas remaining 15 respondents are in favour of adoption of IT software and wireless technologies.

Theme 3:

Q3) Which type of beneficial outcome received by Continental Consultancy Ltd. after implementation of digital technology in their business operations?

Frequency

  • Improvement in performance

25

  • Reduction in defects

10

  • Optimise utilisation of resources

15

 Interpretation: According to the illustration, maximum number of respondents out of 50 respondents agrees that digital technology supports Continental Consulting Ltd. It enhance their entire performance whereas other remaining respondents thinks that adoption of digital technology help in reducing defects and maximising the usage of resources in an optimum manner.

You may also read this: Marketing Principles and Techniques - The Cornish Bakehouse

Theme 4: Requirement of learning programs

Q4) Whether the workforce of Continental Consultancy Ltd. are enough capable or requires training and learning programs?

Frequency

  • Yes

35

  • No

15

Interpretation: As seen from the above graph that there is need to conduct training and learning programs at workplace in order to enhance skills and capabilities of workforce. Among 50 respondents, 35 respondents are in favour of conducting such development programs whereas remaining 15 respondents doesn't required such types of programs.

Theme 5: Employees behaviour towards adoption of digital technology

Q5) What kind of behaviour the employees shows regarding adoption of digital technology within an organisation?

Frequency

  • Negative

15

  • Positive

35

Interpretation: From the above given data, most of employees are in the favour of adoption of digital technology at workplace. Among 50 respondents, 35 respondents thinks the same whereas remaining 15 employees thinks that they don't required to upgrade existing business process.

Theme 6: Challenges faced by management while adopting digital technology

Q6) What are the challenges faced by the management during implementation of digital technology in business operation?

Frequency

  • Cost

10

  • Time

10

  • Conflict

30

 Interpretation: At it is clearly seen that conflicts are main obstacle which restrict company to adopt digital technology. Out of the 50 respondents, 35 thinks the same whereas remaining 20 respondents thinks that cost and time are main hindrance towards adoption of technology.

Theme 7:Importance of Digitalisation

Q7). Does utilisation of Digitalisation helps Continental Consulting Ltd. to enhance productivity and profitability of company?

Frequency

  • Yes

38

  • No

12

 Interpretation: It is clearly seen that digital technology enhances the productivity and profitability of company. There are 38 respondents who thinks the same whereas other 12 respondents thinks different.

Theme 8: Needs of digital technology

Q8). Which of the field requires to develop through using digital technology in Continental Consulting Ltd.?

Frequency

  • Distribution

15

  • Promotions

10

  • Communication

25

Interpretation: From the above given data, it has been clearly identified that digitalisation improves communication process of Continental Consulting Ltd. There are 25 respondents who thinks the same whereas remaining 15 and 10 respondents thinks that digitalisation improves distribution channel and promotions respectively.

Theme 9: Significance of advanced technology

Q9. Does digital technology supports small business growth and innovation?

Frequency

  • Agree

45

  • Disagree

5

Interpretation: From the above graph, it can be clearly identified that digital technology drives an organisation to achieve growth and success in competitive market. Out of the 50 respondents, there are 45 respondents who agree with the same whereas remaining 5 respondents doesn't agree with the remaining.

P6:

As considering above interpretation of data, it has been recommended that investment in digital technology brings maximum return to Continental Consultancy Ltd. Thus, the decision taken by CEO of such company regarding using social media platform will help in achieving growth and success in competitive market for longer period of time (Project Management Execution, 2016). Giving advertisement using online platform such as social media helps in easily grab the attention of large number of clients due to which the chances of increasing sales and revenue of company will be very high. For this, it is important for the management of Continental Consultancy Ltd. To select accurate approach in order to bring beneficial result to the society as well. Such approaches are listed under the below:

  • Social media is an effective platform or approach which drives Continental Consultancy Ltd. to communicate with their targeted clients regarding the products and services offered by them in market along with their benefits. It influences the interest and buying behaviour of targeted clients in favour of company thus brings more beneficial outcome to company (Viaene and Van den Bunder, 2011).
  • The other effective approach is E-commerce which help Continental Consultancy Ltd. In expanding its business through reaching their products and services to the maximum number of clients located in different countries. It gives an opportunity to targeted customers to select updated and advanced equipment according to their budget after reading out all details and advantages about selected products.

TASK 4

P7:

From the data collected from the research, it has been clearly identified that digital technology supports both business and employees in enhancing their performance level which increases their contribution towards achieving desired goals and objectives of an organisation. I have given full efforts to knowing the actual needs and perception of targeted clients towards the impact of digital technology in the business operations of company. As per the view of respondents, digital technology drives an organisation in enhancing productivity and profitability of company. During research, I observed that most of respondents are in favour of adoption of digitalisation. I used various research methods which includes research design, philosophy and many other which supports me a lot to fulfill the content of research. I acquire knowledge about the importance of research in making an effective decisions and plans for the profitability of company. Because of this, I briefly explained information using Gantt chart as well as many other beneficial software to draw a valid conclusion (Digital strategy and capabilities to win in a digitized world, 2017).

Get Essay writing help from Instant Assignment Help.

CONCLUSION

It has been concluded from the above project report that digital technology brings lots of advantages to company due to which it must require to invest in order to acquire such technology. But before this, it is essential for management to conduct research with the help of using two methods i.e. primary and secondary methods. This will help in acquiring knowledge about the effectiveness of digital technology their business operation through considering perception and views of selected respondents. Work down structure and Gantt chart both are more useful for company to achieve high performance and productivity level.

Download Full Sample
Cite This Work To export references to this sample, select the desired referencing style below:
Copy to Clipboard
Copy to Clipboard
Copy to Clipboard
Copy to Clipboard
Instant Assignment Help. [Internet]. Instant Assignment Help.(2021), Retrieved from: https://www.instantassignmenthelp.com/unit-6-managing-successful-business-projects-continental-consulting-ltd
Copy to Clipboard
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD7.03

Delivered on-time or your money back

100+ Qualified Writers

For Best (Management) Assignment Help

View All Writers
FREE Tools

To Make Your Work Original

  • Plagiarism Checker

    Check your work against plagiarism & get a free Turnitin report!

    Check Plagiarism
  • Reference Generator

    Get citations & references in your document in the desired style!

    Generate References
Assignment Subject
Exciting Deals & offers on our AppInstall Now
Free Inquiry
IAH whatsapp
Price Calculator