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Application of Research Methodologies

University: UKCBC College

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages 12 / Words 3000
  • Paper Type: Assignment
  • Course Code: R/508/0522
  • Downloads: 0
Question :

A research is an activity which is undertaken to find the valid solution for the problem. The present research is based on use of mobile applications foe customer satisfaction. This project is on Barclays bank, a leading financial service provider headquartered in UK. This project covers the following-

  • Conduct research methodologies which can integrate knowledge In process of research.
  • Analyse relevant research for business research.
  • Communicate the outcome of research project to stakeholders.
  • Application of research methodologies.
Organization Selected : Barclays bank

RESEARCH TITLE

To determine the implications of mobile applications in order to achieve satisfied customers – A case study on Barclays Bank

TASK 1

P3. Conducting primary and secondary research using appropriate methods for business project

Research methodology is considered as a term which basically refers to the science of how research is done scientifically. It is a way to systematically and logically solve a problem, help the scholar to understand the process not just the product of research and analyse different methods in addition to the specific information obtained by these methods. In this research project, there are some specific research methodologies used for carrying out primary and secondary research on determining implications of mobile applications in order to achieve specific goals and objectives of Barclays's bank. However, selection of appropriate methodology will provide a clear direction to organisation in appropriate manner. Below given are some specific research methods and techniques which are used by the scholar for completion of research such as:

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Research Philosophy

As per the study, it is analysed that research philosophy is that belief about the ways in which data related to phenomenon can be collected, analysed and used. Various researchers and experts have provided their views towards the implementation of mobile applications in business operations to raise customer’s satisfaction. Research philosophy has been classified in various parts such as positivism, interpretivism, realism and pragmatism. In this project, researcher needs to carry out research on the analysis of influence of mobile application in order to gain satisfied customers in context of Barclays Bank. Interpretivism philosophy is used by scholar in which he will perform the investigation of small samples and interpretation of information which is observed by him. It has provided support in avoiding various rigid and structured frameworks of research. Positivism philosophy is also utilized by the scholar in this research to gain relevant information towards the satisfaction of customers.

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