- 500+ Experts Online to help you 24x7
- Guaranteed Grade or Get Money Back!
- Rated 4.8/5 Out of 5087 Reviews
Login or Sign Up With Your Email to Complete the Order ProcessGet Additional $5 Cashback on Sign Up
Login or Sign Up With Your Email to Complete the Order ProcessGet Additional $5 Cashback on Sign Up
1972 Downloads 14 Pages 3496 Words
After globalisation, travel and tourism business has become one of largest growing sector which enable to improve economic condition of a nation. In UK, the industry highly contribute GDP rate of the country in terms of generating income as every year there is lots of people visits different places. But the industry has faced several challenges which can affect structure of an economy in direct and indirect manner. Along with this, travel and tourism industry is highly volatile in nature, in recent times several modifications had been made in this sector so as to boom up the number of tourists in a certain time period (Baker, 2014). Many places across the globe had seen and had taken several ardent strides for its development. Easy Jet is the chosen organisation is the present coursework.Apart from this, the report will enlighten current issues and trends which have been occurred in this sector. The assignment will be describing different techniques which are being used to understand current trends.
Travel and tourism sector is now becoming fastest growing and developing industry across the world. But, in past decades various drastic changes are occurred in terms of development and advancement. It also have given birth to numerous issues which highly influence the entire industry. Thus, it is necessary for management to determine these issues and resolve them as soon as possible (Becker, 2016). Below defined current issues and trends of tourism sector: -
Travel and tourism is influenced by different changing patterns and issues. Following are the issues which can be listed down as the one driving the change specific to UK tourism: -
Consistently, numerous noticeable changes occur in science and innovation. Both the organizations try endeavors to embrace mechanical headways in their working society. Occasion hotel makes the utilization of web and web-based social networking offices to advance its plans and draw in more visitors. Reservation and booking offices have turned out to be more helpful and efficient. .Presentation of new upgraded air creates offering quick agreeable flights. This measure is productive for aircraft to draw in more number of customers. Wellbeing and security dangers are constantly present in the nation. Psychological oppression and regular dangers are truly taken care of by both the substances. Simple Jet makes the utilization of high security CCTV cameras and related hardware with a specific end goal to screen its travellers and staff exercises. It guarantees that illicit exercises ought to be recognized and explored at speedy pace. While, Easy Jet takes measures to shield its customers and travellers from characteristic risks like tremor or torrents (Cohen and et.al., 2014). Lodging bunch names security officers to incorporate every one of the issues identified with the wellbeing and security of its guests.
It is outstanding that expansion has critical effect on oil-gas based industries. This likewise improves the cost of air tickets. Because of this, carriers confront dangers of rivalry and substitution against alternate methods for transportation. Carrier administration gets ready systems to settle its customers or traveller. Though, Travelling companies gives offers and extraordinary rebates to the guests to remain with them amid expansion period. Administrators make changes like decrease in preparing expense of lodging staff with a specific end goal to proportionate the loss of reducing cost (Connell, 2013). Through these measures, both the organizations can coordinate with the developing patterns and changes.
Following are the different forms of tourism which also affects from current trends and issues in tourism of UK. These are described as under: -
A specialty market can be clarified as an idea in which the concentration is set over the decent variety, making contrasts and over the separation. The idea of specialty showcase is getting main stream in the movement and tourism industry. Different kinds of specialty tourism advertise are getting famous and these are agro-rustic tourism, experience tourism, sports tourism, gastro tourism, dull tourism, medicinal and wellbeing tourism, green tourism and confidence or religious tourism (Hannam, Butle. and Paris, 2014). There are different favourable circumstances of specialty tourism advertise and these incorporate drawing in the high spending visitors, give guide motivating forces to the nearby groups of UK, decrease the negative effect over the earth and are customary exercises. There are few detriments of specialty tourism showcase and these are there is a legitimate of estimating, age of pay at low level, requires high advertising endeavours and requires prepared human asset. With the end goal of this program dull tourism has been chosen. It is a standout amongst the most prominent composes or type of tourism as the young is indicating enthusiasm for this type of tourism. In this type of tourism voyagers wants to visit places which are connected with the demise, disaster or riddle. The chronicled esteem or the stories these goals hold are fit for pulling in the considerations of the vacationers. The parts of dull tourism incorporate calamity tourism, doomsday tourism, suicide tourism, neediness tourism and despondency tourism. The information for the dull tourism has been gathered from the statistical surveying and from the utilization of the auxiliary asset (Hartmann, 2014). In London there are different goals which has a place with dim tourism and are drawing in the guests and these goals are The Tower of London which was utilized as a jail and zoological garden for keeping creatures like lions and tigers, Jack the ripper visits, Bart's Pathology Museum, Jeremy Bentham's Auto-Icon, Cross Bones Graveyard, Southwark, Highgate Cemetery, St. Martin-in-the-Fields Crypt Café, London Hospital Museum, The site of the Tyburn Tree and The Monument to the Great Fire of London.
It is essential for every travel and tourism company to effectively respond towards market changes or trends in order to get high competitive advantage in a certain time period. In 21st century, rapid changes are being occurred in business environment and it is also compulsory for organisations to acquire these changes as soon as possible if they want to retain for long run in market competition. Easy Jet has conducted SWOT and PEST analysis so as to respond imperatively towards these changes, it is briefly define as under: -
The government of the nation also get hinder by travel and tourism industry due to reduction in illogical tax rates imposed of visitors.
In order to maintain safety and security, UK government also applied various strict laws and policies so as to save people from terrorists attacks or unethical activities which must follow by all travelling companies ( Kim and Ritchie, 2014).
On the other hand, London Olympic 2012 was raised the number of travellers.
The whole economy of UK, since 2008 which has put a huge impact on disposable income of people. But as per the time changes, economic condition of the nation getting is improving.
UK government also promotes foreign direct investments which supports to boom up travelling industry in respect of flourishing its operational area.
But again, the sector is struggling due to high market competition at global level.
It is essential for tour operators, like – Easy Jet to recognise the needs and wants of local communities or customers so as to deliver them higher level of satisfaction,
For example- customers now these days want the concept of empty nester households. In addition, they also become more health conscious. Travelling companies are required to consider such aspects.
Customers’ mind should be setup to answer particular questions of clients. This makes the client more agreeable to movement to new obscure spots absent much stress.
Travel organizations ought to take into account tailor influenced bundle to take into account individual to requests.
As a leading business organisation, Easy Jet have good knowledge of market conditions as well as have all necessary resources to fulfil all tasks.
It have effective work force that is able to offer quality services to visitors of London.
The firm is making less use of digital tools and techniques,
Services which are offered by the company are quite expensive rather than others.
Reduction in tax rates
Eradication of cost of fuel which results to reduces the prices of products,
Changes in technology and economic factors
Political instability and increasing the number of rivals.
Changes in business environment are common and have a vast impact on working activities of a business organisation. In order to respond towards changes, Easy Jet has conducted Marketing mix strategy which is briefly explained as under: -
The tactics which have been used clearly defines that UK is trying to acquire great potential opportunities in order to become most admiring or attractive place in context of tourism worldwide. For this, government is trying to improve its infrastructure, beauty and cultural. Henceforth, application of SWOT and PEST analysis is fundament to do as it will demonstrate all those factors which can affect growth and success of travel and tourism industry. Impact of travel sector to the country’s economy is easily ascertained in respect of generating various employment opportunities. For example- identification of political condition of a nation before developing tour plan supports travelling agencies understand their tax rates and legislations (Luh Sin, Oakes and Mostafanezhad, 2015). Along with this, it also aids to analyse all social elements which encourages tourists to visit at there, so that tourism plan of Easy Jet must base upon values, morale, beliefs of people. By considering SWOT and PEST analysis firms will enable to provide adventurous trips for unique experiences which results reduction in the barriers to travelling. Increasing the regional airports in order to get better connectivity or infrastructure facilities and offering the services at affordable prices.
Several issues are occurred in travel and tourism sector that are liable for all variations in this industry which results positive and negative impact over the entire global economy. Below discussions several impact which drive changes in travelling sector, such as-
In this competitive era, it is necessary for every business association to make necessary modifications as per the fluctuations within business environment. In addition, the business environment is rapidly change especially the economic environment. So that, it is essential for Easy Jet to acquire changes in its products and services and they should also have to acquire changes in order to remain its leadership over the world. But if the business get failed to respond these changes in an effective manner, then its faces several issues which are stated as under: -
From the above discussion, it get comprehended that travel and tourism industry has a vast impact on growth and success of an economy; it provides job opportunities to people in order to improve their living standing. The report has stated that different trends, like – terrorism, globalisation, liberalisation, changes in customers’ needs etc. are the main current trends that have positive and negative influence on tourism sector. Along with this, travelling companies like Easy Jet are required to adopt various forms of tourism to attain and retain customers for long term, i.e. in-bound and out bound tourism, grey tourism, health tourism etc.
Number of pages: 15
Academic level: Diploma
88621 DownloadsView or Download
Number of pages: 18
Academic level: Undergraduate/College
57222 DownloadsView or Download
Number of pages: 14
Academic level: Diploma
51799 DownloadsView or Download
Number of pages: 1
Academic level: High school
37551 DownloadsView or Download
Get all these features for £121 FREEProceed to Order
Request a Callback We will call you on the specified preferred time
It’s time to turn to our experts for assignment writing service.