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Critical Issues in Hospitality Assignment Sample

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Customer Relationship Marketing (Crm) Factor In Hospitality Industry

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Critical Issues in Hospitality Assignment Sample

Customer relationship marketing (CRM) is the most recent and effective way to develop customer retention as developing good relationships with the customers have become the most important part of hospitality industry as customer is the most important asset for this industry. Relationship marketing is very distinct from management discipline as the hospitality industry has completely shifted its focus from increasing revenues and market share to maintaining customers as assets by using both marketing and non-marketing resources. Over here various ways to increase the efficiency of the whole hospitality industry with reference to gaining customer loyalty will be discussed. The relevance of various marketing strategies will be seen and the ways in which they help in building customer’s trust in a product will be evaluated so that promise of better delivery of services can be kept.

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